About Us
Our Mission
Highway is committed to cultivating sustainable futures through artistic expression and environmental awareness. Founded in 2018, we empower Jordanian communities, especially youth, to advocate for change using art as their voice. Our project, ‘Atwa’s Environmental Canvas,’ is designed to educate, engage, and inspire Amman’s residents and beyond, building a legacy of environmental stewardship.
SDG Goals
Aligned with the United Nations Sustainable Development Goals (SDGs) 11 and 12, our project tackles critical urban and consumption issues. In Amman, limited waste management infrastructure and deeply ingrained consumption patterns require innovative approaches to foster a culture of sustainability. Through art, we bring awareness to SDG 11 - Sustainable Cities and Communities, and SDG 12 - Responsible Consumption and Production, encouraging behavioral change and policy alignment to benefit Jordan's environment.
Meet Atwa
Atwa is more than a cartoon character—he's a voice of environmental advocacy. With his expressive face and relatable personality, Atwa simplifies complex issues, making them accessible and engaging for people of all ages. Through humorous yet impactful messages, Atwa’s presence on social media, in workshops, and on public walls helps everyone connect with environmental issues on a personal level.
49+ Years
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35k+
Active Volunteers
Activities
Digital Storytelling & Social Media Campaigns
Overview: Digital art, animations, and stories featuring Atwa reach...
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Our Impact
Project Highlights:
Art of Unity: In April 2020, amidst COVID-19 lockdowns, Highway brought Amman residents together through rooftop art, promoting community spirit while spreading messages about health and safety. The project received widespread media coverage and underscored the role of community in challenging times.
Earth's Dichotomy: In June 2022, the digital piece ‘Earth's Dichotomy’ presented contrasting views of Earth, urging viewers to reflect on environmental degradation and envision a greener future. Through social media, the piece reached thousands, sparking conversations and receiving positive feedback for its powerful message.
Statistics and Reach
Engagement:
With over 50,000 social media impressions, our digital campaigns are resonating with youth, while in-person events consistently reach full attendance. Surveys indicate a 40% increase in awareness of sustainable practices among workshop participants.
Direct and Indirect Impact:
Beyond individual participants, family members, neighbors, and even local businesses benefit as the movement for sustainable practices gains momentum in the community.
Our Contact Details
Phone Number
+962 7 8550 5760
Find Location
Amman Jordan